Research on design and technology companies: Service in the Industry is not a Product Feature but a Business Model

About the author

Ouke Arts

Strategy Consultant, Technology & Design Researcher and Business Model Presenter

I work at Thaesis, a strategy boutique founded by Theo Huibers in 2006. Thaesis is all about strategy. We develop strategies for large companies, for example in media and publishing. We challenge outdated assumptions that underly current business models. We understand changes in consumer behaviour. And we help companies redefine their raison d'être in today’s business environment. Thaesis has worked on strategies related to e-books, mobile, digital rights and social media. In formulating winning strategies, Thaesis combines financial analysis with business model design. In short: we translate tomorrow’s developments into today’s answers. And we do it precise and fast.

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My vision on the future of business

I believe the future of business is small. Large diversified companies will not be able to adapt fast enough. Entrepreneurial energy and innovative products and services vibrantly create new networks of local competitors serving clients globally. Technology and design make an invincible combination. Technology enables individuals and companies to become less bounded and more connected. Organizations cross physical boundaries and individuals connect to others through social media. When combined, technology and design offer companies a inexhaustible source for competitive advantage. In times like these, business leaders are in need of creative intelligence and independent strategic advice