And this is why
Charles Leadbeater questions the impact of growing web connectivity. Will it bring us collective stupidness and thoughtlessness, or will it bring creativity, democracy and collaboration? The verbs Leadbeater uses most often are share, participate and collaborate. Sharing offers opportunities for creation and innovation, but it also brings dilemmas. Sharing leaves us more open to abuse and invasions of privacy. Participating is essential in working together, but brings with it the risk of a cacophony. Collaborating brings the power of the many but demands leadership and coordination, which is hard to realize in a self organized construction. Freedom versus control will be amongst the most important debates in our societies in the next few years.
Entrepreneurs and managers use business model design to discover where inside or outside their companies they can share, participate and collaborate. Their goal is to improve their cost structure and revenue streams in line with the multi dimensional values in their value proposition.
Reference: Leadbeater, C. (2008). We-Think: Mass innovation, not mass production. London: Profile Books.
